Friday, December 28, 2012

A Peek Into the Business Side of Online Publishing (Video)

Mark Westlake is the Chief Revenue Office for TechMediaNetwork. Slashdot has often taken a mediawatch role, especially when it comes to technology coverage -- which is what TechMediaNetork does for a living. As Chief Revenue Office, Mark is in charge of making sure enough money comes in to pay writers and editors, pay for bandwidth and servers, and hopefully have enough revenue over and above expenses to show a profit. We've interviewed editors and writers, and plenty of writers' work gets linked from Slashdot, but we pay little or no (mostly no) attention to the business side of the publishing business. Like it or not, if we are going to have online news someone has to sell the ads and make decisions about whether to set up a paywall or not. That's Mark's job.
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3 comments:

  1. The future of e-commerce...sometime soon, all things that will be seen on the internet will require some form of payment.

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  2. "Like it or not, if we are going to have online news someone has to sell the ads and make decisions about whether to set up a paywall or not." - correct. News and any form of media production get their money from ads. In the online world, they can't assure that they'll get advertisers to advertise in their site. Since the online world is growing, in the future, we'll have to pay for everything online. Nothing will be free anymore.

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  3. I'm enjoying these spam posts. They're probably all from one paid spammer promoting multiple clients. Such a sad way to get inbound links!

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